01 / Insights

Advertising, growth & technology, explained.

Practical thinking on Meta advertising, conversion systems, sales infrastructure and the products we're building.

TopicsAds
Funnels
CRM
Growth

All Meta ads Policy Funnels CRM Metrics Agency

Featured / Meta advertising policy

Why Meta Keeps Rejecting Your Wellness Ads

What changes in policy mean for wellness brands — and how to think about compliant creative that still has a clear commercial message.

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Policy / performance

CRM & automation

Why Running Ads Without a CRM Is Wasting Your Marketing Budget

What happens between the click and the sale matters more than most dashboards show.

Funnels & conversion

The Anatomy of a High-Converting Sales Funnel

A practical look at the stages between a campaign and a paying customer.

Performance & metrics

What is actually a good ROAS?

ROAS is useful, but it is not the whole story.

Landing pages & CRO

Why Your Landing Page Is Killing Your Ad Conversions

When CTR looks healthy but sales do not follow.

Agency & growth

5 Signs It's Time to Hire an Advertising Agency

Knowing when ad management has become an operational problem.

Ad costs & budgeting

Facebook & Instagram Ad Costs in Nigeria

How to think about budget, testing and expectations.