TtrafikTtrafik Ads ("Ttrafik Ads," "we," "us," or "our") is a social media advertising agency registered and operating out of Lagos, Nigeria, providing advertising, landing page, funnel, CRM, and related growth services to clients across Africa. This Privacy Policy explains how we collect, use, share, and protect personal information when you visit ttrafikads.com (the "Site"), submit a form, book a call, message us on WhatsApp, or otherwise interact with us.
We are committed to handling your information responsibly and in line with the Nigeria Data Protection Act 2023 ("NDPA") and, where applicable to visitors based in the European Union or United Kingdom, the General Data Protection Regulation ("GDPR"). By using the Site, you agree to the practices described in this Policy.
1. Information We Collect
1.1 Information you provide directly
- Contact form submissions — name, email address, phone number, company name, and the details of your enquiry.
- Strategy call bookings — name, email, phone/WhatsApp number, business name, industry, monthly ad budget range, and any notes you provide about your goals.
- Direct communications — messages you send us via WhatsApp, phone calls, email, or the Client Portal, including any files or screenshots you share with us.
- Client account information — if you become a client, information needed to deliver services, such as billing details, ad account access credentials, and campaign performance data.
1.2 Information collected automatically
- Usage data — pages visited, time spent on the Site, links clicked, referring website, and general device/browser information (device type, operating system, browser type, screen size).
- Approximate location — inferred from your IP address (typically city or country level, not precise location).
- Cookies and similar technologies — see our Cookie Policy for full details of what we use and why, including Google Analytics and, where enabled, the Meta (Facebook) Pixel.
2. How We Use Your Information
We use the information we collect to:
- Respond to enquiries and book strategy calls;
- Deliver, manage, and improve the advertising and growth services we provide to clients;
- Send booking confirmations, service updates, invoices, and — where you've agreed to receive them — marketing communications about our services;
- Understand how visitors use the Site so we can improve its content, structure, and performance;
- Measure the effectiveness of our own advertising campaigns (including retargeting people who have previously visited the Site);
- Detect, prevent, and address fraud, abuse, security issues, or technical problems;
- Comply with legal, tax, and regulatory obligations.
3. Legal Basis for Processing
Where the NDPA or GDPR applies, we rely on one or more of the following legal bases to process your information: your consent (for example, non-essential cookies and marketing emails, which you can withdraw at any time); the necessity of processing to perform a contract with you (for example, delivering services you've booked); our legitimate interests (for example, understanding Site usage and preventing fraud), balanced against your rights; and, where relevant, compliance with a legal obligation.
4. How We Share Your Information
We do not sell your personal information. We share information only with:
- Service providers who help us run the business — including our web hosting provider, Google Analytics (for site analytics), our CRM and booking tools, and email delivery providers — under obligations to protect your data and use it only for the purposes we specify.
- Advertising platforms — such as Meta (Facebook/Instagram) and Google — where you interact with our own ads or where cookies/pixels are active on the Site, subject to those platforms' own privacy policies.
- Professional advisors — such as accountants or legal counsel, where necessary for our operations.
- Authorities — where required by law, regulation, legal process, or to protect the rights, property, or safety of Ttrafik Ads, our clients, or others.
- A successor entity — in the event of a merger, acquisition, or sale of business assets, as permitted by law.
5. Data Retention
We retain personal information for as long as necessary to fulfil the purposes described in this Policy, including to provide services, maintain business records, and meet legal, tax, and accounting requirements. Enquiry and booking form data that does not convert into a client relationship is generally retained for up to 24 months, after which it is deleted or anonymised. Client records are retained for the duration of the engagement and for a reasonable period afterward as required by Nigerian tax and business record-keeping laws.
6. Your Rights
Depending on your location, you may have the right to:
- Request access to the personal information we hold about you;
- Request correction of inaccurate or incomplete information;
- Request deletion of your personal information, subject to legal or contractual retention requirements;
- Object to or request restriction of certain processing, including direct marketing;
- Request a copy of your data in a portable format;
- Withdraw consent at any time where processing is based on consent, without affecting the lawfulness of processing carried out before withdrawal.
Nigerian residents can also lodge a complaint with the Nigeria Data Protection Commission (NDPC). EU/UK residents can lodge a complaint with their local data protection authority. To exercise any of these rights, contact us using the details at the bottom of this page.
7. Data Security
We use reasonable technical and organisational measures — including encrypted connections (HTTPS), access controls, and restricted internal access to client data — to protect personal information against unauthorised access, loss, misuse, or alteration. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
8. International Data Transfers
Some of the service providers we use (such as Google and Meta) process data on servers located outside Nigeria. Where this involves transferring personal information internationally, we take steps to ensure it remains protected in line with applicable data protection law, including relying on the safeguards those providers have in place.
9. Children's Privacy
Our services are directed at businesses and business owners. The Site is not intended for, and we do not knowingly collect personal information from, anyone under the age of 18. If you believe a minor has provided us with personal information, please contact us so we can delete it.
10. Third-Party Links
The Site may contain links to third-party websites (such as our social media profiles or the Client Portal at portal.ttrafikads.com). We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy policies separately.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. The "Last updated" date at the top of this page will reflect the most recent revision. Material changes will be communicated to active clients directly where appropriate.
12. Contact Us
If you have questions about this Privacy Policy or want to exercise any of your rights, contact us: